Hi, I’m Laura

I’m an audience builder, product-thinker, storyteller, creator, community true-believer.

I help organizations define their audience, map their funnel, then create products that provide real value and convert casual passers-by into loyal customers.

Today I specialize in how to use newsletters, articles, virtual events, podcasts and organic social media to drive growth. I also create recurring-revenue strategies to maximize the lifetime value of customers in recurring-revenue businesses.

I started my career as an award-winning journalist and storyteller. Now I use my research and people skills to empathize with target audiences and help organizations meet their needs. I use my creativity to pull it all together into a great story.

I’m effective because I understand good communication, smart metrics, product strategy, and the power of a good story, told well.

Get in touch: laura@twowaystrategies.com